CX Design.

Design is as much about human-centricity and functionality as it is about the eventual visual aesthetics. Customer-centered design is an iterative design process in which designers focus on the users and their needs in each phase of the design process. 


Understand & Define

Product Vision

CX Roadmap

Competitor Analysis

Expert Evaluations

Journey Mapping


Sketch & Decide

Co-Design Workshops





Prototype & Validate

Information Design

Interaction Design


Style Guides

Frontend Development

With a foundation of research

Customer Insights & Usability Testing




Expert Evaluation

If you have an existing product and need fast results, our Expert Evaluation is a good way to get started. We apply our extensive experience in making interactive products easy-to-use and produce a report about how your product could be improved. You can get an Expert Evaluation at any phase of your products development, with no lead-in time for preparing tests or recruiting users.


Discovery Day

One of our design experts will spend a day with you to understand your business, your customers, your products and services. Out of this we help you focus and define the key design problem(s) or opportunities and help you turn these into a concise 1-2 page problem statement.

Tough Market?

Competitor Analysis

We test your competitors' products with users to learn what works well and what doesn't, before you even start designing. We recruit people to match your customer profile and watch them as they use your competitors products, discussing problems as they arise. We'll supply you with a written report so that you can apply the findings to the design or redesign of your own product.

Design On Demand.


STRUGGLING TO Think Different?

Design Thinker

Got a tricky design problem, a company full of techies or just need some fresh thinking? Get one of our creative design brains in on the job to help shake things up a bit.


CX Roadmap

We will help you generate list of customer-centric tasks your team needs to focus on over the next quarter, and prioritise. We explore: What are the biggest opportunities and problems? What can we do to solve these? What order should we do these in? What can we get done this quarter?



Helping Hand

Counting down to a feature or product launch, need some ‘design-love’ on a product, or analysis on your user stats? We’ll pencil in a regular half day a week to give you design support - whether it be testing an idea, mocking up a screen - or making sense of your user data. Nothing on that week? Bank the time for the following week.

Deep Dives.

New Idea?


With your team we explore the value of new product or service idea and consider the practical challenges of bringing them to market. Co-creation gets you further faster by starting with ideas from your target audience. We’ll then work with you, your stakeholders and partners, customers and/or others to co-create concepts for products and services.


Ready to Run?

Design Sprints

A design sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users. A design sprint typically lasts 5 to 10 days and will focus on Journey Maps, Rapid Prototyping, Information & Interaction Design.

Time to Test?

Usability Testing

Uncover usability problems at various phases of development, from preliminary designs and prototypes to the finished product. We recruit people to match your customer profile and watch them as they use your product, discussing problems as they arise. We then analyse the observations and provide you with a report and suggested solutions.

Head of CX

Zef Fugaz

Zef has 20 years of experience in digital experiences, product strategy, brand engagement and human-centred design. Zef and his team of CX experts will provide rapid, actionable insights so you can learn, innovate and scale the right ideas. His previous clients include Vodafone, Hewlett-Packard, Techron, Mitre10, IAG, Heinz and Flybuys. Before joining SleevesUp in 2016 he was the Head of Design & UX at Powershop (the world’s first online electricity retailer).