ground up



Simply creative

Our vision is simply to be a creative, delivery orientated business that develops successful concepts and businesses.

To thrive we need to do exceptional work and produce real results that allows the business to continue to invest and build and to ensure all of our people grow and prosper with the business.


Incubation to launch

SleevesUp is an idea incubator and business builder in its own right. We also provide services to selected strategic partners and associated companies where there are complimentary skills and capabilities. 


SleevesUp today

At SleevesUp we are busy working on our first three concepts. Because we are a new business we need to do more work before we launch or reveal specific details. The areas we are focusing on include digital platforms and customer management tools.




We're always on the look out for like minded people who don't mind rolling up their sleeves.



Rolling up our sleeves

At SleevesUp we are an incubator for ideas.

We are a development and technology business that has the internal capability and resources to turn these ideas into successful businesses. We are currently focusing our efforts and capabilities on self generated concepts and ideas. We are market driven but above all client and customer driven.

We choose our opportunities, our employees and our partners carefully to drive successful outcomes by rolling up our sleeves and getting the job done. 

Self funded by the founder, Andrew Duncan, our business consists of a small but rapidly growing team of like minded people who bring together a broad network of skills.  Confident in our ideas, our self funding model affords us the opportunity to run the full development cycle.




Founded Serviceworks Management in 1999 and grew the business from a specialist consultancy of 4 staff in 1999 to a market leading business partner to the utilities and services industry with over 600 staff. 

Andrew Duncan – SleevesUp Founder & Managing Director

Established solution development professional with over 20 years’ experience in using cutting edge technology to develop simple solutions for seemingly complicated problems.

Sabina Brvar – Lead Developer & Architect

Product development professional with over a decade of experience within the information technology and communications industry. A determined problem solver focused on delivering pragmatic business solutions that drive efficiency and profitability.

Rivka Ciddor – Product Development


Employee promise

In creating SleevesUp we set out to build a workplace where your opinion matters and your voice is heard. We have created an environment where you will have the opportunity to grow and to develop professional skills by working on interesting projects where your contribution actually makes a difference. A place where you can be part of a growing team with a culture that allows you to take smart risks delivering and celebrating successful outcomes along the way.