ground up



Simply creative

Our vision is simply to be a creative, delivery orientated business that develops successful concepts and businesses.

To thrive we need to do exceptional work and produce real results that allows the business to continue to invest and build and to ensure all of our people grow and prosper with the business.


Incubation to launch

SleevesUp is an idea incubator and business builder in its own right. We also provide services to selected strategic partners and associated companies where there are complimentary skills and capabilities. 


SleevesUp today

At SleevesUp we are busy incubating and developing two very exciting opportunities:

Sorted Services


A new start-up founded by passionate people aimed at making household services simple! With a few taps of the Sorted app, manage multiple services at multiple properties, keep track of all your outgoings and expenses whilst earning $ into your personal Sorted Wallet.

Check it out at www.sortedservices.com 



Thrivor helps solve the everyday challenges for people living with a health crisis. Thrivor brings together products and services to support patients outside their medical care, from transport to treatment, to the everyday logistics that it takes to keep your life running after a chronic disease diagnosis, starting with cancer. 

Check it out at www.thrivor.com

If you are interested in working or partnering with SleevesUp on any of our current or future ventures, feel free to drop Brock Irwin a line at brock@sleevesup.com.au 

As a technology incubator and development house, we are always on the hunt for the next opportunity – Brock can discuss our extensive capabilities and whether SleevesUp would be an ideal natural partner for that concept you are sitting on, or a partner to work through the technology challenges you are having in your existing business today!




We're always on the look out for like minded people who don't mind rolling up their sleeves.



Rolling up our sleeves

At SleevesUp we are an incubator for ideas.

We are a development and technology business that has the internal capability and resources to turn these ideas into successful businesses. We are currently focusing our efforts and capabilities on self-generated concepts and ideas. We are market driven but above all client and customer driven.

We choose our opportunities, our employees and our partners carefully to drive successful outcomes by rolling up our sleeves and getting the job done. 

Self-funded by the founder, Andrew Duncan, our business consists of a small but rapidly growing team of like-minded people who bring together a broad network of skills.  Confident in our ideas, our self-funding model affords us the opportunity to run the full development cycle.




Andrew Duncan – SleevesUp Founder & Managing Director
Founded Serviceworks Management in 1999 and grew the business from a specialist consultancy of 4 staff in 1999 to a market leading business partner to the utilities and services industry with over 600 staff. 

Brock Irwin – Chief Operating Officer
Professional leader with 15 years’ experience, including 2 ½ years based in Canada, across the finance, M&A and operations disciplines, with a focus on the SleevesUp strategy, opportunity identification and client growth.

Sabina Brvar – Lead Developer & Architect
Established solution development professional with over 20 years’ experience in using cutting edge technology to develop simple solutions for seemingly complicated problems.

Sahin Tilki – Lead Developer
Established software development professional with extensive experience across multiple domains and technology stacks..

Zef Fugaz - Head of Customer Experience Design
Zef will add value to any part of your product design lifecycle and provide rapid, actionable insights so you can learn, innovate and scale the right ideas. His previous clients include Vodafone, Hewlett-Packard, Techron, Mitre10, IAG, Heinz, Flybuys and the NZ Government. Before joining SleevesUp in 2016 he was the Head of Design & UX at Powershop (the world’s first online electricity retailer).


Employee promise

In creating SleevesUp we set out to build a workplace where your opinion matters and your voice is heard. We've created an environment where you'll have the opportunity to grow and develop professional skills - by working on interesting projects where your contribution makes a difference. It's a place where you'll be part of a growing team with a culture that allows you to take smart risks while delivering and celebrating successful outcomes along the way.